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MELANIE GASMEN

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MOCK COOL LET

Makulit is a Tagalog word that roughly translates to “playful” and “mischievous” in a teasing manner. Mock Cool Let pokes fun at the Western pronunciation while also serving as a symbol of Filipino-American culture.

By reviving it as a confident, modern, and striking typeface, people can gain access to the dying script and utilize it in their everyday lives, educating themselves with its indigenous roots.



BACKGROUND


Baybayin is composed of 17 characters, 14 of which are consonant-vowels and 3 of which are singular vowels. Kudlits, or small marks, signify different vowel sounds depending on whether they are above the character (signifying an “e/i” sound) or below the character (signifying an “o/u” sound).

I’ve pursued designing the modified Baybayin version in order to translate stand-alone consonants, which were created by placing a cross or "x" underneath the glyph.


PROCESS


To begin my experimentation process, I practiced with the Tagalog word tala, meaning “star” in English. I moved forward with a display type that felt dignified yet harmonious, not unlike the core values and beliefs many Filipinos hold dear.

INDEX ⋆。°✩

  1. FILIPINO STUDENT ASSOCIATION
  2. FALSE ALBATROS


WORK W/ ME! ⋆.˚𖦹⋆✮⋆.˚

or just have a chat ᕕ( ᐛ )ᕗ
let’s make smth cool together (*°▽°*)八(*°▽°*)