MOCK COOL LET
Makulit is a Tagalog word that roughly translates to “playful” and “mischievous” in a teasing manner. Mock Cool Let pokes fun at the Western pronunciation while also serving as a symbol of Filipino-American culture.
By reviving it as a confident, modern, and striking typeface, people can gain access to the dying script and utilize it in their everyday lives, educating themselves with its indigenous roots.
By reviving it as a confident, modern, and striking typeface, people can gain access to the dying script and utilize it in their everyday lives, educating themselves with its indigenous roots.
BACKGROUND
I’ve pursued designing the modified Baybayin version in order to translate stand-alone consonants, which were created by placing a cross or "x" underneath the glyph.
PROCESS
To begin my experimentation process, I practiced with the Tagalog word tala, meaning “star” in English. I moved forward with a display type that felt dignified yet harmonious, not unlike the core values and beliefs many Filipinos hold dear.