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MELANIE GASMEN


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TWO LEFT FEET

My design partner, Sarah DelPercio, and I put our big brains together to create 2 Left Feet: the world’s first dance-enabling footwear made with advanced nanotechnology. In two weeks, we culminated the silliest shoes known to man.

This brief was given to us by Simon Sworn, previously of Wunderman Thompson, who found our deck remarkably silly.

The 2 Left Feet Mission:
Aim to do everything on the basis of being silly.

2 Left Feet doesn’t take itself too seriously, and neither should you with our dance-enabling footwear. Aiming to brighten your day, our line of shoes is intended to put a smile on your face, with the knowledge your friends think you're an absolutely terrible dancer.

These shoes were created with the intent and mindset of being a gag gift, given to those friends who just truly cannot dance.

The Campaign Launch

June 28th (deemed National Silly Day) signified the opening day of 2 Left Feet’s pop-up shops! True to 2LF’s silly agenda, the pop-up shops opened across seven locations with some of the silliest names in the U.S.


  1. Hopeulikit, Georgia
  2. Peculiar, Missouri 
  3. McCool Junction, Nebraska
  4. Uneedus, Louisiana
  5. Yeehaw Junction, Florida
  6. Whynot, Mississippi
  7. Goofy Ridge, Illinois

The pop-up shops in each place are located in an abandoned Payless.

Customers can get their shoes from the larger-than-life gumball machine, and check out some limited edition merch.

INDEX ⋆｡°✩

  6. FILIPINO STUDENT ASSOCIATION
  7. FALSE ALBATROS


WORK W/ ME! ⋆.˚𖦹⋆✮⋆.˚

or just have a chat ᕕ( ᐛ )ᕗ
let’s make smth cool together (*°▽°*)八(*°▽°*)