3D Modeling, Packaging Design
My design partner, Sarah DelPercio, and I put our big brains together to create 2 Left Feet: the world’s first dance-enabling footwear made with advanced nanotechnology.
In two weeks, we were tasked to develop the marketing strategy, package design, brand identity, and of course, the shoes themselves. Thus, this culminated in the silliest shoes known to man.
This brief was given to us by Simon Sworn of Wunderman Thompson, who found our deck remarkably silly.
3D Modeling, Packaging Design
My design partner, Sarah DelPercio, and I put our big brains together to create 2 Left Feet: the world’s first dance-enabling footwear made with advanced nanotechnology.
In two weeks, we were tasked to develop the marketing strategy, package design, brand identity, and of course, the shoes themselves. Thus, this culminated in the silliest shoes known to man.
This brief was given to us by Simon Sworn of Wunderman Thompson, who found our deck remarkably silly.
The 2 Left Feet Mission:
Aim to do everything on the basis of being silly.
Aim to do everything on the basis of being silly.
2 Left Feet doesn’t take itself too seriously, and neither should you with our dance-enabling footwear. Aiming to brighten your day, our line of shoes is intended to put a smile on your face, with the knowledge your friends think you're an absolutely terrible dancer.
These shoes were created with the intent and mindset of being a gag gift, given to those friends who just truly cannot dance.
These shoes were created with the intent and mindset of being a gag gift, given to those friends who just truly cannot dance.
Three sneaker models in total – the Sylly sneaks, the Sylli sneaks, and the Silli sneaks – were released on June 28th, officially declared as National Silly Day!
The unusual packaging offers a one-of-a-kind experience: enjoy your shoes before you even open them with a fun, bouncy exterior!
The Campaign Launch
June 28th (deemed National Silly Day) signified the opening day of 2 Left Feet’s pop-up shops! True to 2LF’s silly agenda, the pop-up shops opened across seven locations with some of the silliest names in the U.S.
- Hopeulikit, Georgia
- Peculiar, Missouri
- McCool Junction, Nebraska
- Uneedus, Louisiana
- Yeehaw Junction, Florida
- Whynot, Mississippi
- Goofy Ridge, Illinois
The pop-up shops in each place are located in an abandoned Payless.
Customers can get their shoes from the larger-than-life gumball machine, and check out some limited edition merch.
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Customers can get their shoes from the larger-than-life gumball machine, and check out some limited edition merch.
Promotional Materials
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