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Mock Cool Let

Ma•ku•lit Typography, Layout Design, Packaging Design 

Baybayin is a dying writing system native to the spoken Tagalog language of the Philippines.

By reviving it as a confident, modern, and striking typeface, people can gain access to the dying script and utilize it in their everyday lives, educating themselves with its indigenous roots.


Mock Cool Let

Ma•ku•lit Typography, Layout Design, Packaging Design 

Baybayin is a dying writing system native to the spoken Tagalog language of the Philippines.

By reviving it as a confident, modern, and striking typeface, people can gain access to the dying script and utilize it in their everyday lives, educating themselves with its indigenous roots.

Background

Makulit is a Tagalog word that roughly translates to  “playful” and “mischievous” in a teasing manner.
Mock Cool Let pokes fun at the Western pronunciation yet also serves as a symbol of Filipino-American culture.


Process

Baybayin is composed of 17 characters, 14 of which are consonant-vowels and 3 of which are singular vowels. Kudlits, or small marks, signify different vowel sounds depending on whether they are above the character (signifying an “e/i” sound) or below the character (signifying an “o/u” sound).

I’ve pursued designing the modified Baybayin version in order to translate stand-alone consonants, which were created by placing a cross or "x" underneath the glyph.



To begin my experimentation process, I practiced with the Tagalog word tala (“star”), as shown above.



I moved forward with a display type that felt dignified yet harmonious, not unlike the core values and beliefs many Filipinos hold dear. 

Totebags